Insight debates

Creative Direction • Graphic Design • Marketing

The Challenge

Insight Debates, an intercollegiate debate curriculum startup, needed a cohesive visual system that appealed to two distinct audiences: higher education professionals and college students.

The Approach

As a creative partner, I developed branded templates and marketing materials including certificates, presentations, flyers, and digital assets. The visual direction balanced a clean, collegiate aesthetic for professors with playful graphics, gradients, and color palettes to engage students.

The Outcome

Information panel about Insight Debates, highlighting 1,176 total participants, 22 events hosted, and 88% participant agreement to perspectives. Features a quote from the Class of 2027 Insight Debates Chair, Jason Vadnos, praising the experience. Includes a QR code and contact details.

The final materials helped establish Insight Debates’ brand identity, improved clarity and consistency across communications, and supported the organization’s growth within academic environments.

Bar chart showing participant responses to four questions about events, including perspectives treated respectfully, learning something new, including multiple perspectives, and expressing viewpoints comfortably, with responses from strongly disagree to strongly agree.
Flyer for Insight Debates, showing a large group seated in a circle in a room, and a smaller scene with two men standing and talking to an audience of young people in a classroom.
Infographic summarizing Insight Debates' annual review, including statistics on participation, feedback, and a testimonial from a Vanderbilt student, with contact information at the bottom.
A slide with the title 'PROGRAM OUTCOMES'. Large white text displays '88%' in the center. The background is a gradient of teal and maroon. The text at the bottom states that 88% of participants agreed they learned something new, were treated respectfully, and felt comfortable expressing their viewpoints. The slide includes a logo in the top right corner with the word 'INSIGHT' and the phrase 'DEBATE & DIALOGUE' underneath.
Certificate of achievement awarded to First Last for completing Level One Insight Debate Chair Training, dated February 7-9, 2025, signed by April Larson and Justin Eckstein, PhD.
A woman giving a presentation to a large group of diverse young adults seated in a circle in a conference room, with a focus on goals related to cultural shift and leadership at Vanderbilt.
A SWOT analysis chart with four sections: strengths, weaknesses, opportunities, and threats, each containing bullet points and icons for each category, on a white background with the insight logo in the top right corner.
Bar chart titled 'Short-Term Goals Timeline (Next 6-12 Months)' with six goals listed vertically: 'Stabilize Infrastructure,' 'Prioritize Strategic Scope,' 'Grow Capacity & Sustain Relationships,' 'Reinforce Quality & Consistency,' 'Long Long-Term Planning Process,' and 'Explore & Prototype New Programmatic Tools.' Horizontal bars indicate the timeline in months, with the bars spanning from about 1 to 12 months.